In this article, we'll explore how Accor made a bold decision by adopting 20,000 digital business cards, an initiative that not only significantly reduced its environmental footprint but also improved its commitment to innovation.
The hotel industry is constantly evolving, and the businesses that thrive in it are those that know how to adapt to the changing needs of their customers while respecting their social and environmental responsibility.
Accor, the largest hotel group in the world, recently took up this challenge by trusting WEMET to reinvent its corporate social responsibility (CSR) policy.
Since its foundation in 1967, Accor has always been a global leader in the hotel industry, characterized by its commitment to excellence in customer service, innovation and social responsibility.
The company is continuously investing in the latest technology to improve the customer experience, while being resolutely committed to protecting the environment and supporting local communities.
With 5,200 hotels in over 100 countries and 260,000 employees, Accor is a major player in the industry. However, to maintain its leading position, the company must constantly innovate and adapt to the changing expectations of its customers.
This is where WEMET, a worktech from Toulouse founded three years ago by Hannah and Samuel Dassa, comes in.
WEMET is the precursor of the connected business card, with its flagship product, the WeCard.
This revolutionary business card uses the NFC technology to share a multitude of information, from simple contact to complete contact details, including websites and documents.
What makes WeCard even more interesting is its personalization. It can be adapted to suit any company's colors and can include a multitude of widgets to meet the specific needs of each user.
In addition, the WeCard is an eco-responsible solution that fits perfectly into modern CSR goals., eliminating the need for traditional business cards and using environmentally friendly materials, such as Recycled PVC Or the upcycled wood.
Accor quickly understood The immense potential of the connected business card for its CSR strategy and its commitment to innovation.
By adopting several thousand WeCards, the company will make significant savings in paper, thus reducing its environmental impact by saving more than 5,000 tons of paper each year.
In addition to this environmental aspect, the introduction of the connected business card has considerably accelerated exchanges within the company. Interactions with customers and partners are now faster and more personalized, thus increasing customer satisfaction.
Accor's commitment to CSR is not limited to reducing paper waste. The company also strives to promote sustainability and to actively contribute to the local communities where it operates.
This approach reflects Accor's conviction in favor of a greener and more responsible future for the hotel industry and the planet.
By collaborating with WEMET, Accor is sending a strong message to other companies in the hotel industry and beyond:
It is possible to thrive while being socially responsible and embracing technology to improve the customer experience.
Accor has shown a bold vision by adopting WEMET's connected business card technology. This decision allowed the company to reduce its environmental footprint while improving its commitment to innovation.
The collaboration between Accor and WEMET is an inspiring example of how big businesses can partner with innovative startups to create a positive impact both on their business and on society as a whole.
By adopting the digital business card, Accor has shown the way forward for other companies seeking to reinvent their CSR policies while remaining at the forefront of the industry.
This sustainable transformation is a lesson for all of us about how innovation and social responsibility can coexist harmoniously in business.
WEMET strengthened its partnership with Accor by participating in a leading event: the SUMMER ACADEMY, which brings together all Accor's global top managers.
During this event, WEMET caused a sensation with its tricycle: the Atelier. This innovative tricycle was used to distribute digital business cards to top managers, while explaining to them how they could order these cards for their teams.
Accor and WEMET continue to work hand in hand to create a more sustainable and connected future for the hotel industry. The collaboration between the two companies shows that it is possible to act globally by acting locally, by providing eco-responsible solutions on an international scale, while supporting local communities where Accor operates.
